Social Media As Surveys' Substitute Or As New Market Research Tool?

Advertising Age has published the article named "Will Social Media Replace Surveys as a Research Tool?" recently. This peice of paper has provoke an active discussion of research

professionals at LinkedIn Market Research Bulletin Group vlaiming to understood if social media will substitute market research surveys.

If executive researchers from Procter & Gamble Co. see social media as quite important ource of research information, will this result in decline of surveys usage?

Of cource, SM era has changed market reserch world significantly and researches has take it into consideration.

In the opinion of Joan Lewis, global consumer and market knowledge officer of Procter & Gamble Co.:"We need to be methodology agnostic." And what if she is right?

You are welcome to read the full article at the Advertising Age.